It’s not a pitch. It’s not a sell. It’s a nudge.
From a friend who’s been in the room.
From people who’ve built the story from scratch.
From a studio that knows the difference between content and craft.
From people who’ve built the story from scratch.
From a studio that knows the difference between content and craft.
IP-Led
Original formats built to travel.
Brand-First
Stories brands want to be part of.
Pan-India
28 states. Every language. One standard.
WHO WE ARE
Experienced enough to know the rules. Young enough to break them.
A boutique content studio built by India's most experienced storytellers — now focused on content audiences choose to watch and brands genuinely want to be part of.
IP-led at our core. Every format we build is designed to travel — across platforms, demographics, and languages. We think in formats, not just deliverables.
We don't execute briefs. We incubate ideas. Writers' rooms come first. Production decks come second. That order is everything.
THE TEAM
The people behind the stories.
A combined 80+ years of building stories that moved audiences and shifted culture. No advisory board fluff. These are people who’ve been on set, in the edit bay, and across the table from every kind of brief.
Co-Founder & Business Head
Rajkumar Patra
Co-Founder & Content Head
Alka Shukla
Creative Producer & Format Strategist


